Demystifying ‘Digital Marketing’

Demystifying ‘Digital Marketing’

With businesses, brands and consumers constantly online, one often gets to hear that digital marketing is the only way to stay ahead. When you’re a small business owner the online world and its jargon can seem intimidating. My attempt is to demystify ‘Digital...
Analyse to turn social data into action

Analyse to turn social data into action

This is blog #4 in the series ‘Demystifying digital marketing’ In the earlier three blogs in the series, we saw why it’s crucial to first build your digital presence, optimise your digital strategy and the role of social media advertising. It is critical to find out...
Optimise your digital strategy

Optimise your digital strategy

This is blog #2 in the series ‘Demystifying digital marketing’ In my previous blog, we delved into the need to build your digital presence. Once the website is up & the social media channels are setup, a common observation is that the focus shifts to content &...