Who we are

Every journey begins with a small step. WeCare Digital was founded with a clear mission – “to enable our clients with the power of digital marketing using ethical strategies, right tools and business insights.”. We have come a long way since then. Today, WeCare Digital is well recognised for its quality, care and result-oriented approach to digital marketing, without compromising on ethics and social consciousness. 

Smitha Satpute

Smitha Satpute

Founder and Managing Director

After over a decade of gaining robust experience in software programming and development, I ventured into a career in consumer market research. Research opened up a side to me which I wasn’t exposed to at all! It provided me a close purview of brands and branding strategies.

I’ve actively worked with global clients in integrating technology with marketing strategies and assessing their technical competency in reaching out to their customers. I have also been instrumental in developing communication and product concepts in that tenure. It was during this time when the era of social media started taking shape and I could see direct synergies with my cumulative 22 years experience.

WeCare Digital was, thus, born out of my dual passion for ‘decoding’ the consumer mind and ‘coding’ the right technology for it!

Sharad Agrawal

Sharad Agrawal

Consultant Partner, Solution and Strategy

Sharad is our partner advisor, bringing a wealth of experience in developing digital strategy, technology selection and adaption that is best fit for you. He also oversees solution design from early stages and follows through the development and implementation stages to ensure they deliver on the promises and expected outcomes.

A mentor for many, he is immensely respected for his unique blend of expertise in technology as well as creative aspects. We regard his inputs on technology, creative design and processes as guiding principles while delivering solutions for our clients. Sharad’s business experience encapsulates various domains such as consumer, retail, distribution, field service, financial services, telecoms and digital commerce.

Sharad is the founder director of Cloud Pursuit UK Ltd, which fulfills all infrastructure and hosting requirements for our clients.

Tanay Iyer

Tanay Iyer

Project Director - Creative Tech

The creative keeda in me keeps me on my toes and pulls me to work every day!  A graphic designer and content writer for most of my adult life, I always strive to make my visuals do the talking and bring words to life through visuals. I have had great fun in creating logos, creatives, websites. eCommerce portals and bringing brands to life. I delve deep into the brand story and emulate the brand voice in my deliverables to the best possible. 

Alongside this, I teach mass media in business management schools. The explorer in me drives me to learn new technologies and marry my creative instincts to it! 

Pankaj Yadav

Pankaj Yadav

Project Director - Techno Marketing

I am passionate about marketing and technology. Getting into depth of everything we do is my style of learning and working. When Smitha and I connected some years ago, I was already developing websites and building apps and wanted to learn more about Digital Marketing.  I soon discovered that the online world is an ocean. I immersed deeper in the subject, built expertise, worked on multiple client accounts and implemented the nuances of advertising on various online platforms. Today, I lead a team, handle client relationships and while I am happy to be considered an expert in optimising business growth, what makes me happiest is demonstrating visible results.

Celebrations and Team Bonding

When everyone in the team moves forward together, success is assured!

Celebrating a successful delivery and go-live with our DevOps team. We delivered a multilingual small grants application portal for our client partner that enables their customers to apply for small-grants of less than £10,000 for community projects in the UK.

The project involved ideation and user story capture workshops, development of a responsive and mobile-friendly UX, architecture, design and development of the core application using .net technologies. The application has data-exchange features with SAP-based fund management system and deployed on a high-availability cluster to serve thousands of concurrent users.

We thank Gauri, our client and partner for believing in us and for supporting our team through the lifecycle of this project.

“Understanding your business and providing comprehensive strategy is our strength. Passion is at the core of whatever we do, and we adhere to the values of responsiveness and transparency.”