Who we are
Every journey begins with a small step. WeCare Digital was founded with a clear mission – “to enable our clients with the power of digital marketing using ethical strategies, right tools and business insights.”. We have come a long way since then. Today, WeCare Digital is well recognised for its quality, care and result-oriented approach to digital marketing, without compromising on ethics and social consciousness.
Founder and Managing Director
I’ve actively worked with global clients in integrating technology with marketing strategies and assessing their technical competency in reaching out to their customers. I have also been instrumental in developing communication and product concepts in that tenure. It was during this time when the era of social media started taking shape and I could see direct synergies with my cumulative 22 years experience.
WeCare Digital was, thus, born out of my dual passion for ‘decoding’ the consumer mind and ‘coding’ the right technology for it!
Consultant Partner, Solution and Strategy
Sharad is our partner advisor, bringing a wealth of experience in developing digital strategy, technology selection and adaption that is best fit for you. He also oversees solution design from early stages and follows through the development and implementation stages to ensure they deliver on the promises and expected outcomes.
A mentor for many, he is immensely respected for his unique blend of expertise in technology as well as creative aspects. We regard his inputs on technology, creative design and processes as guiding principles while delivering solutions for our clients. Sharad’s business experience encapsulates various domains such as consumer, retail, distribution, field service, financial services, telecoms and digital commerce.
Sharad is the founder director of Cloud Pursuit UK Ltd, which fulfills all infrastructure and hosting requirements for our clients.
Project Director & Creative Lead
The creative keeda in me keeps me on my toes and pulls me to work every day! A graphic designer and content writer for most of my adult life, I always strive to make my visuals do the talking and bring words to life through visuals. I have had great fun in creating logos, creatives and websites and bringing brands to life. I delve deep into the brand story and emulate the brand voice in my deliverables to the best possible. Alongside, I teach mass media in business management schools. The explorer in me drives me to learn new technologies and marry my creative instincts to it!
Words are my world! At a young age, I discovered my passion for writing after spending countless summers with my grandfather Avasarala Ramakrishna Rao, learning the art of storytelling. Diving deep into my passion, I understood that words have a voice. And, it is this voice that speaks to the reader. Today, as a copywriter, I find myself in the pursuit of crafting copy that is relatable, simple and memorable. I have assisted many brands claim their identity in a market brimming with competition simply by narrating their story in words that resonate with audiences. I strive to use the power of words to create striking copy!
Social Media Executive
As a little girl, I held onto my dad’s finger and followed him into the world of marketing and stayed there until I fell in love with it. Advertisements in magazines and television always caught my eye and I dreamed of a career in advertising and brand management. In the fascinating world of social media, each day is a new day, and an opportunity to grow and widen my horizons. When my dreams don’t keep me too occupied, I’m busy baking scrumptious goodies!
I grew up in the UAE and from a very young age, colors and art fascinated me! I am passionate about photography, illustrations, designs, graphics and all things visual. My everyday happiness goal is to make things look cooler and prettier and that keeps me going! Whenever I venture out of the house, my camera constantly captures aesthetic scenery and this way I keep the budding photographer in me alive. Also, I would like to believe that soon I’ll be the most eligible barista in the town!
Celebrations and Team Bonding
When everyone in the team moves forward together, success is assured!
Celebrating a successful delivery and go-live with our DevOps team. We delivered a multilingual small grants application portal for our client partner that enables their customers to apply for small-grants of less than £10,000 for community projects in the UK.
The project involved ideation and user story capture workshops, development of a responsive and mobile-friendly UX, architecture, design and development of the core application using .net technologies. The application has data-exchange features with SAP-based fund management system and deployed on a high-availability cluster to serve thousands of concurrent users.
We thank Gauri, our client and partner for believing in us and for supporting our team through the lifecycle of this project.