Blog
Some stories, experiences and our viewpoints.
Bigger the better? How big should your social media ad audience be?
I often get asked this question, 'What is a good audience size for running your Facebook or LInkedIn Ads?'. There is no one-size-fits-all answer to this question and every business is unique and thereby the audiences and needs can be different. That said, like in any...
Copywriting – The three most important steps to solving lack of connect with your audience
“Do you know your earning potential?” was the copy of the ad by I will teach you to be rich, a company that offers courses to people who want to improve their earning potential. A straightforward but, loaded question. It got my attention. For a moment I thought. “Do...
Doctor! Your patient has googled his cure!
Earlier this week, I was in a client meeting – there were different teams across functions in the conference room. I made a recommendation, and as I generally do, provided a rationale backed with experience and research stats that supported the recommendation. There...
Demystifying ‘Digital Marketing’
With businesses, brands and consumers constantly online, one often gets to hear that digital marketing is the only way to stay ahead. When you're a small business owner the online world and its jargon can seem intimidating. My attempt is to demystify ‘Digital...
Engage for long-term customer relationships
This is blog #5 in the series ‘Demystifying digital marketing’ In the earlier four blogs of the series, we saw why it’s crucial to first build your digital presence, optimise your digital strategy, role of social media advertising and the need to analyse to turn...
Analyse to turn social data into action
This is blog #4 in the series ‘Demystifying digital marketing’ In the earlier three blogs in the series, we saw why it’s crucial to first build your digital presence, optimise your digital strategy and the role of social media advertising. It is critical to find out...
Social Media Advertising: Can you do without it?
This is blog #3 in the series ‘Demystifying digital marketing’ In the two previous blogs in the series, we saw why it’s crucial to first build your digital presence and optimise your digital strategy. Before you start developing your social media advertising strategy,...
Optimise your digital strategy
This is blog #2 in the series ‘Demystifying digital marketing’ In my previous blog, we delved into the need to build your digital presence. Once the website is up & the social media channels are setup, a common observation is that the focus shifts to content &...
A chapter of my entrepreneurial journey
There is no set-in-stone instruction for becoming an entrepreneur … different people take different paths. Back in 2008 when I first met Deepa Soman, the need was to balance work and care of my toddler. Probably Deepa intuitively gauged my passion about technology and...