Optimise your digital strategy

Optimise your digital strategy

This is blog #2 in the series ‘Demystifying digital marketing’ In my previous blog, we delved into the need to build your digital presence. Once the website is up & the social media channels are setup, a common observation is that the focus shifts to content &...
A chapter of my entrepreneurial journey

A chapter of my entrepreneurial journey

There is no set-in-stone instruction for becoming an entrepreneur … different people take different paths. Back in 2008 when I first met Deepa Soman, the need was to balance work and care of my toddler. Probably Deepa intuitively gauged my passion about technology and...